Posted on

7 Reasons Why Social Media is important for Small Businesses

The social media industry is booming like never before. With more and more people joining social sites, the marketing is bound to shift completely online in coming years.

As a business owner, you may have convinced yourself that your business is doing great the way it is right now. But, truth to be told, you are missing out on many benefits that social media can offer for your business.

Before moving forward, let’s look at some statistics.

There are more than 4 billion people (4.021 billion to be precise – 2108) around the world using the internet. This means over half of the world’s population is online. The number of social media users in 2018 is 3.196 billion, and this number is increasing at the rate of 13% each year.

Data also shows that people are spending more and more time on social media. Users are using social media for various purposes like following their favorite brands, news, entertainment, and to stay updated in the industry.

Now, let’s look at the top 7 reasons why social media is important for your business and how you can benefit by having your presence online.

1. Cost-effective Marketing

Social media makes marketing easy compared to traditional marketing. Social media Marketing is free as you can create an account and start building followings. However, if you plan to use paid advertising, start small and look for things that work for your business.

It doesn’t matter what your business is selling, there is always an audience for your niche. Reaching potential customers on social media is easy. You can invest some time and money into social media and it can do wonders for your business if done right.

2. Brand Awareness


Small businesses often find it difficult to spread their name across their targeted demographic. With the help of social media, it becomes easy to increase brand awareness and build a following. The general rule of marketing states “Go where your customers are”. As more than half the world’s population is online, there is no better place than social media to grab new attention.

Millions of businesses are solely operating via Social media. 60% of Instagram users say that they discover new products on this platform. Many reputable CMO’s agree that social media impact brand awareness and loyalty.

3. Engagement with potential customers

Designing the content for your social media is a very important step. The content must be entertaining, educating, relevant for both your business and audience. By putting in effort into social media, you will earn engagement and ultimately leads because you are attracting relevant traffic which is ready to convert.

Engagement leads to higher conversion rates. Brands have this great opportunity to act like people do on social media. This allows them to build trust and credibility in their brand.

4. Increased traffic

Social media posts are a great way to generate traffic and bring new visitors to their storefront. You can generate even foot traffic by using social media. For example, you just opened a coffee shop and you posted a video of your new shop along with a link to your website and directions to your shop. Now, you showed this post to coffee lovers living in driving distance from your shop. Can you imagine how much traffic you can get from a single post?

This is one of the many ways to grow your business. Social media helps small businesses to get discovered by people who are looking for that kind of service.

5. Understanding your audience

Traditional marketing has a negative point when it comes to listening to their audience. Social media is a place where customers can interact with business in real time. This allows businesses to learn what their customers are actually looking for. This way, they can improve their services and offer exactly what their audience wants.

Some of the questions which can be answered by listening to your audience are:

  1. What products do they like and dislike?
  2. What hobbies do they have?
  3. What kind of posts do they like and share?
  4. What parts of the business can be improved or what new services can be added?

6. Active social media builds relationship and trust with your audience

Social media is more of a place to interact than a marketing platform. Most businesses try to hard sell their services on social media.

In reality, customers don’t want to be pitched all the time. This is why it is important to provide the content which adds value to their life. This can really transform your brand and build trust among your followers. Provide them with something which can help solve their problem and they will automatically buy from you. The idea here is to build a relationship, not a sales page.

7. Unbeatable ROI

When it comes to advertising, social media can offer best ROI (Return On Investment). Almost all major platforms offer paid advertisement and they are really good at targeting. Targeting refers to selecting a group of people with relevant interest and specific demographic which are ready to convert. Social Media makes it super easy to customize factors like age, location, education level, industry and even behavior.

But remember, paid advertising can be a little tricky sometimes. You may spend a little and get an amazing result or you may invest a lot with no returns. Be careful and keep learning.


Posted on

5 effective ways to bring in new business

You have come a long way from launching your business and making it a full-time job. As a small business owner, You would want to generate more leads and bring in customers to grow and scale your business. The best thing that happens when you start from nothing is that by now, you have a loyal relationship with your customers.

You invested your time in strengthening your skills and now you are confident that your product or service is actually the best that your business can offer.

Now, the question which arises at this point is “How can I grow my customer base and bring in more business?”.

From better networking to marketing tactics, use these five tips and watch your business grow quickly.

1. Go where your customers are: Networking and referrals are not only a cheap way to get more businesses but it is also a most effective way to land customers with high retention rates. Referral customers tend to do more business with you over time and they can become a real asset to your business.

So, how do you find referrals? Easy, you need to have a clear idea of what your ideal customer is. Then, look at their daily schedule, how they are spending their time, places they usually visit and the kind of people they talk to. You would get a better understanding of them and then develop a marketing strategy to approach them with your offer and services.

2. Get online: It is very important for your business to get online. You need to have a website, a social media page, and a listing of your business in local directories. People nowadays want to search you online before contacting you. Now imagine, if you have a decent website with a decent following and happy customer base, what are your chances of getting a client?

You guessed it right, it means your business is growing. Scaling up a business takes time, dedication and patience. If you don’t know how to take your business online, contact us from our website and we will provide you free counseling.

3. Give something for free: You need to focus on your own products and services to meet the needs and wants of your ideal customer. Now approach that customer with something free in hand. It can be anything from free first service or an attractive offer at a very low price.

Nothing is more interesting for a customer like a freebie. It can also be a free trial of your product or service. Offer them something free and watch them banging on your door. This is also an amazing technique to build a relationship with your customer. Always remember, customers are the lifeline of your business, take care of them well.

4. Start referral discounts: You must be having some customers right now and you can ask them for their help in growing your business. Ask them to refer your product or service with their colleagues or friends or business partners and return, give them a discount on their next invoice. It’s as simple as that.

When you get a referral, start by investing time to understand their business and objective. Write them a personalized email telling them how can you add value to their business.

5. Twitter & Linkedin & Online advertisement = more clients: You should have your profile on Twitter and Linkedin. They both are an amazing platform to meet new people and generating more opportunities. The best thing about this tip is that it can all be done with just a laptop or your mobile phone.

You just need to be looking at the right place. Find out where your potential customers hang out online. Introduce yourself, understand their needs and wants and offer them your service to solve their current problem. They will be glad that you approached them in the very first place to offer your help.