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What Can Social Media Management Do for Your Business?

What is social media?

We hear social media all day and we all are connected to websites like Facebook, Twitter, Instagram, Digg, Reddit, etc. The term ‘Social Media’ is used so vaguely today that some people like to say that all websites are social media. Some people have a restrictive view of social media and equate it with social networking. They don’t consider blogs as a part of social media.

Let’s break down the term into two parts to get a better understanding of this whole topic.

Social: The term ‘social’ refers to sharing information with others and getting information from them.

Media: The term ‘media’ is like an instrument of communication. Newspapers, TV, radio are different instruments of communication but the largest of all is the INTERNET.

Social media is a very broad term. It is a web-based communication tool that acts as a medium to let people connect and communicate with each other.

According to stastista.com, In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.

So, how exactly people are using social media for their businesses? Its simple, “Go where your customers are hanging out”. Today, businesses are leveraging the technology to get more customers. In this post, you are going to get a deep understanding of social media and how you can use it to grow your business.

What is Social Media management?

In this era, customers like to follow brands and businesses online. They interact with them via twitter, facebook, etc and they hope for a faster and professional response. Engaging with your audience on social media is important than ever.

Small businesses often lack in this field because of limited resources or lack of time to manage their online profiles. This is where social media tools come in.

Social Media Management Tools?

Social media management tools are designed to make the management of social media easier. Through these tools, you can manage your campaigns and conversations from one interface which saves a lot of time. These tools are often very affordable with monthly or yearly subscription and some of them are free to use.

Here is a list of social media management tools that you can use right away:

  1. Hootsuite
  2. Hubspot
  3. IFTTT
  4. MeetEdgar
  5. Buffer
  6. SproutSocial
  7. Google Analytics
  8. Knowem
  9. Humans
  10. Sprinklr

How is social media management going to help your business?

With social media management, you are going to:

  1. Manage multiple accounts across multiple platforms.
  2. Analyse the social media to know what your customers really want.
  3. You can schedule posts to keep your profile updated so that you don’t lose engagement with your followers.
  4. Receive and monitor requests and complaints to improve your product or services.
  5. Build up a brand online and going worldwide.

Social media opens up a ton of opportunities that businesses can grab to cut up marketing costs and target their customers with right demographics. It is going to save time, save money, increase authority, understanding your audience, take control of your brand’s reputation, etc.

So, How exactly can you start this up?

Social media management is a full-time job because it consists of so many parts that need to be focused. You can use the tools mentioned above to manage your social presence and engage with your customers.

The first thing you have to do is:

  1. Set up your business on all major social media channels. This includes facebook, linkedin, instagram, twitter, google +, etc. Small tip: You don’t need to be posting on all of these social channels; analyze your business and find the right audience. Then, find out which social channels your right audience is hanging out. It’s as simple as that.
  2. Next, you have to sign up for a management tool and connect all your social media profiles to this tool. Now you can access all the profiles from one single interface.
  3. Make a content curation strategy. You can’t just post anything on your social media. The content has to make sense to the customer who is expecting niche related content from you. Try a mix up of content, post some niche related posts followed by some entertaining posts for fun. This will make your social profile interesting.
  4. When you have built up your following, leverage it to market new products or services. The whole idea here to provide quality to your followers and build trust with them.

I don’t have enough time for management; How much will it cost to hire an agency?

Digital Marketing services are a great way to add value to your business. The cost can vary on various factors like:

  1. Size of your company
  2. How often you want to post?
  3. Type of services you require
  4. Platforms you want to maintain
  5. Level of analytics you need
  6. If you want to provide customer service through social media

Get a personalized quote for social media management today by contacting us from here.

 

 

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7 Amazing Marketing Strategies for Small Businesses

This article is going to show you the top 7 marketing strategies you must use to grow your business. It does not matter whether you run a coffee shop, a small consulting business, travel agency, etc. These strategies are going to help you without breaking your bank. You are also going to find some free tools and strategies to help you compete with big giants in the market.

So, here are the 7 strategies.

1. SEO

SEO stands for Search Engine Optimization. It is a series of strategies used to rank higher in the search results. So, This is the first thing where you need to focus from the day one. You will be doing some keyword researches and then utilizing to keywords to rank higher on search engines like Google, Bing, Yahoo, etc. You are not going to see results from the day one but eventually, it will pay off in a long run. By using SEO, you will be forwarding a targeted traffic straight to your website. This means free traffic.

2. Landing Page Optimization

Your landing pages are a place where visitors convert into customers. This is the place where you must focus to provide information that coverts those visitors. To give you an idea on conversion, best advertisers achieve a conversion rate of 10% or more.

If you have a landing page, you should start analyzing it. You will have to focus on the design of the page, an awesome offer, catchy headline and people saying “it was worth”. This is all its going to take to leave an impression and convert them for real.

3. Facebook Groups

Facebook is nowadays a giant advertising platform. But, it’s not pocket-friendly to advertise when your business is in the first stage. Facebook pages are a great way to build an audience and following, but, the content you will post is not going to reach all of them.

This is where facebook group comes in. Statistics show that Facebook groups are more effective than facebook pages when it comes to reaching a niche market. So, start building up a group right away.

4. Build online connections

Start getting involved in online forums and discussions. It is a great way to spread your words about your brand. Some sites to get involved in are Reddit, Tumblr, Quora, etc. Building your reputation online can help you in many ways. You will gain a level of credibility by showcasing your knowledge and skills online. Get online now and you will reap the benefits later.

5. Email Marketing

Email lists are overlooked by small businesses all the time. An email list can do wonders for your business if used properly. Marketers consider email marketing as a top medium for lead generation. According to statistics, for every $1 spent on an email campaign, companies achieve an average of $44 in ROI.

Clickthrough rates are amazing in email marketing. People are more likely to read emails than social media posts.

There are so many platforms for email automation like MailChimp and Constant Contact. You can use their free templates to design the email and even schedule it to send at a particular time.

6. Post craigslist ads

Statistically, there are more than 600 million people who visit Craigslist each month. There is so much potential on this website that is often overlooked. It is basically a fee place where you can put your ads for people to search. The platform is designed to be searched on the basis of location. This means that the audience who will be reaching out to you will be location targeted. It’s a win-win situation. It is mostly used for localized marketing efforts.

A basic Craigslist ad with the right images can help your business drive sales. It can be renewed after 30 days for an additional 90 days. And then you can repost it.

7. Paid Advertising

Paid advertising is the most amazing way to reach the target audience and also to lose your money fast. You need to be very specific about the audience to whom you are going to show that ad.

You can show ads on search engines like google by using Adwords, social sites like Facebook, etc. Invest your money in the right place and it can do wonders for your business.