This article is going to show you the top 7 marketing strategies you must use to grow your business. It does not matter whether you run a coffee shop, a small consulting business, travel agency, etc. These strategies are going to help you without breaking your bank. You are also going to find some free tools and strategies to help you compete with big giants in the market.
So, here are the 7 strategies.
SEO stands for Search Engine Optimization. It is a series of strategies used to rank higher in the search results. So, This is the first thing where you need to focus from the day one. You will be doing some keyword researches and then utilizing to keywords to rank higher on search engines like Google, Bing, Yahoo, etc. You are not going to see results from the day one but eventually, it will pay off in a long run. By using SEO, you will be forwarding a targeted traffic straight to your website. This means free traffic.
2. Landing Page Optimization
Your landing pages are a place where visitors convert into customers. This is the place where you must focus to provide information that coverts those visitors. To give you an idea on conversion, best advertisers achieve a conversion rate of 10% or more.
If you have a landing page, you should start analyzing it. You will have to focus on the design of the page, an awesome offer, catchy headline and people saying “it was worth”. This is all its going to take to leave an impression and convert them for real.
3. Facebook Groups
Facebook is nowadays a giant advertising platform. But, it’s not pocket-friendly to advertise when your business is in the first stage. Facebook pages are a great way to build an audience and following, but, the content you will post is not going to reach all of them.
This is where facebook group comes in. Statistics show that Facebook groups are more effective than facebook pages when it comes to reaching a niche market. So, start building up a group right away.
4. Build online connections
Start getting involved in online forums and discussions. It is a great way to spread your words about your brand. Some sites to get involved in are Reddit, Tumblr, Quora, etc. Building your reputation online can help you in many ways. You will gain a level of credibility by showcasing your knowledge and skills online. Get online now and you will reap the benefits later.
5. Email Marketing
Email lists are overlooked by small businesses all the time. An email list can do wonders for your business if used properly. Marketers consider email marketing as a top medium for lead generation. According to statistics, for every $1 spent on an email campaign, companies achieve an average of $44 in ROI.
Clickthrough rates are amazing in email marketing. People are more likely to read emails than social media posts.
6. Post craigslist ads
Statistically, there are more than 600 million people who visit Craigslist each month. There is so much potential on this website that is often overlooked. It is basically a fee place where you can put your ads for people to search. The platform is designed to be searched on the basis of location. This means that the audience who will be reaching out to you will be location targeted. It’s a win-win situation. It is mostly used for localized marketing efforts.
A basic Craigslist ad with the right images can help your business drive sales. It can be renewed after 30 days for an additional 90 days. And then you can repost it.
7. Paid Advertising
Paid advertising is the most amazing way to reach the target audience and also to lose your money fast. You need to be very specific about the audience to whom you are going to show that ad.
You can show ads on search engines like google by using Adwords, social sites like Facebook, etc. Invest your money in the right place and it can do wonders for your business.