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Travel agent marketing | How to get a Consistent Flow of Clients

It is important that you market your business as a travel agent online. This includes maintaining your website, Social media, CRM, blogs, and Emails.

It all starts by building a marketing plan and defining your goals. The goal can be getting more clients, establishing brand image, driving website traffic, increasing sales revenue, etc.

In this article, I will be focusing on some effective marketing efforts that you can start putting right away to get a consistent flow of clients.

Bringing clients is essential for all travel agencies/agents. If you are a travel agent, you will have to face a lot of competition in the market.

The good news is, the travel industry is exploding and this explosion is bringing in many new opportunities. This article is about using a mix of online and offline marketing to maximize growth and expand your client base.

So, here are the top marketing ideas and strategies for travel agents and agencies.

Online travel marketing is tough. 

The competition is very high. Let’s talk about the first page of google.

Try typing the keyword “travel agent” on google. You will find around 1,790,000,000 results. That’s close to 1.8 billion search results for this keyword.

Research shows that the first page receives 95% of the traffic. So, 5% is left for 1,780,999,999 results. It’s scary.

Unless you are on the first page, you are going to have a hard time getting organic traffic for this keyword.

Online competition is tough, but, strategic planning and implementation can let you have a small piece of the gigantic pie.

Step one

The first step is to set up a decent website which must be mobile optimized. Most of the travel searches come from mobile devices. If your website is not mobile optimized, you are missing out on some very potential leads. 50% of your visitors are going to browse your website through mobile.

Publish a new blog post every week which is search engine optimized. At the end of the article, include a direct call to action. By the time someone has submitted his contact information, he has read about you and your services.

Remember to make at least three client persona which you will be targeting. Without a buyer persona, your marketing will be like shooting arrows in the dark.

Here’s a reference for you.

Say you are targeting bankers who work 4am-12 pm a day. So, you will be targeting them with your online marketing when they are browsing on the internet. Your research has to be in-depth like finding their interests, their favorite blogs, their type of destination, their income, etc.

How is this going to help you? Simple, when they are planning for a vacation and you have already shown them an amazing itinerary within their budget, they are more likely to buy from you. The secret here is to grab his attention with an amazing article or blog post that he has to save your web address for future reference.

“About half of my leads are generated through my website,” said Fazendin, family travel designer with Tafari travel.

Step two

The second step will be to establish your image on all relevant social platforms and getting active on all of them. The goal will be to build up a following and entertain them while marketing your services. You need to start posting on social media to let your audience know that you are not an average travel agent and that you work to create experiences for them not regular trips. This is how you are going to differentiate your self from the crowd.

You have to create great content for your social media and they all must be targeted for the kind of audience you are trying to attract.

If you have an advertising budget, invest it in social media and advertise your services online. Nowadays, advertising can be highly targeted. Social giants like Facebook have an amazing bank of data that you can use to find a relevant audience and targeting them with your ads. This method is very effective if implemented correctly and can drive a lot of leads.

Now that you have your online presence, its time to focus on things that really drive sales.

Most travel agents are lost in webinars, seminars, and certifications and then think that now they will get clients. If it’s you, you will have to take a step back and rethink this strategy. Believe it or not, you are not going to get clients until you seriously start searching for them.

Read 4 tips to stay ahead DIGITALLY in travel and tourism industry

There are a number of ways you can use to find clients.

The most effective way is to ask for referrals. Everyone is using social media and emails to connect with your clients. You can do some things a little differently. Say you just arranged a trip for your client to Europe. This client is very happy and refreshed when he returns back. What you can do is send him an email asking for his travel experiences which you can post on your social media. He is surely going to send you some of his best pics. Now, you can write a handwritten thank you note and ask him about a single referral.

When a client is happy and excited, he is more willing to help you help his friend who needs a vacation. This is how you can use the referral program effectively. You just need to learn how to leverage the power of referral. In return, you can reward your client with Starbucks gift cards, or a discount coupon for their future travel.

Warm marketing is always more effective than cold marketing in the travel industry. Travel agents rely on referral and repeat business mostly. If you want to increase your client base, you need to learn to market yourself strategically. Using both online and offline marketing can produce great results.

Little about our marketing agency.

We are a small team of professional marketers who know exactly what your business needs in terms of marketing. We can help you save a lot of time by automating your online marketing completely so you can focus on things that drive more business.

Contact us here to get a free consultation. 😊

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4 tips to stay ahead DIGITALLY in travel and tourism industry

Travel and tourism is a burgeoning industry growing at a rate higher than any previous years. This industry has outperformed the global economy, which grew at 3% in 2017 which was the best year for the travel industry.

Statistics show that by 2028, Travel & Tourism is expected to generate more than 400 million jobs globally. This means that 1 in 9 of all jobs will be created by this sector.

The data proves that the industry is booming and the main reason for this growth? You guessed it right, internet.

More and more people are connecting to the internet and they rely on this technology for all their questions and queries. The 2017 Global Economic Impact and Issues Report showed that over 80% of travel planning is through the internet, and 33% of users use travel blogs for advice.

The main objective of this blog post is to address the problems of travel agents who are finding it hard to cope up with the advancing technology and changing trends.

So, here are 5 tips that you can use to grow your business.

1. Use social media the right way

Social media is your new playground. This is where millions of potential customers are hanging out daily. The audience there is growing and they need much more than just links to your products and offers. Social media is not “one size fits all”. First, you have to research your target audience and find out what topics do they follow and what inspires them. In the travel industry, it’s important to post fabulous images of some amazing destinations to inspire travel. This strategy never gets old.

Next, you can include tips and advice that you can offer your audience to establish your brand as a knowledge resource. You can also post polls and questions to know your audience better.

The social media is like a gold mine. Marketing your business in the right direction can give great results.

2. Content Marketing to build trust

Content marketing is on the rise these days. This is where money and focus is and this is exactly where you should be focusing too. You should start by writing inspiring content for your potential audience and start building trust.

There are a lot of choices for travels to choose from. Decreasing customer loyalty is on the rise in this industry and if you are not ahead in the market, this single challenge can show you a hard time.

Creating useful content for your potential customers can take you on a path to build a loyal audience. This is where the magic happens. But, people can easily spot a marketer and trust me, they hate sales content.

But, there is a get around method to approach the goal. That method is to be yourself and distinguish your voice from the others. Don’t try to sell your services instead produce content that will help and entertain your audience for good. Customer loyalty has to be earned and it’s not as easy as it sounds. You have to put some efforts into it.

3. Dominate the niche, not the market

A few travel agencies dominate the market leaving individual agents and small agencies with little to just survive. The secret to beating this hurdle is in the strategy itself. Don’t try to attract all the travels online towards your website. Instead, research the market and find out the niche in the travel industry which is less dominated and you can rank easily in that niche.

Now, what will happen?

When you are targeting the niche which is less competitive, you will gain quality leads online which will strengthen your business. The rise of travel personalization in the market is a blessing for you. Use it wisely.

4. Your digital presence must be mobile optimized

This one is a no-brainer. Below is the percentage of people who research their travel on their mobile phone.

Source: Google Consumer Insights, 2018.

Most of the travel agents don’t even have a website and they rely on foot traffic which is declining day by day. This is time to invest in building your online presence which is mobile optimized. This is going to be the best investment you will ever make for your business. If you do have a website, start optimizing it for all devices.

A little introduction about our company

We are a group of professionals and we help people like you to establish your brand online. Travel and tourism industry is a fast-growing sector and not all travel agents have the luxury to take out few hours from their work and invest it online to build a brand. We understand this need and we offer our expertise to take your brand and make it successful.

Anyway, we will be posting a ton of self-help articles to help you grow your business. Stay tuned 🙃