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Top 10 Digital Marketing Tips for Travel Agents

You already know how important it is for travel agents/agencies to go online. This means having a website and active social pages is just the first crucial step.

Think of yourself as a brand. Now think about your audience and plan how you can make them love your brand.

That is the key to marketing.

Online marketing is all about putting your brand in front of the right audience with the right content. Your aim should be to engage the audience with your brand and let them recognize your expertise.

Here are top 10 digital marketing tips for travel agents:

  1. Handle each social media uniquely:

    Social media is at the top nowadays and is one of the most effective modes of marketing your brand and standing out of the crowd. Top platforms include facebook, twitter, linkedin, Instagram, Pinterest. Below is the image showing what content goes on what social media.

  2. Pictures and videos are your best friends:

    Images and videos receive the most engagement on social media. Use pics with large swaths of blue in them in travel marketing. Also, posting between 11 am and noon receives higher engagement for the tourism industry.

  3. Questions are important:

    Don’t asks questions which are long to answer. Asking short interesting questions which invite the audience to like the post and leave a comment is the key. Spend time in finding these kinds of questions, which goes smoothly with your content.

  4. Viral Marketing on Instagram:

    Instagram is amazing when it comes to high definition pictures from your last arranged trip. Post fabulous pictures including some popular hashtags and tagging just the right people and you can get in front of a couple hundred/thousand eyes.

  5. Videos are always a great idea:

    If you have a website, blog or a youtube channel, creating and posting video content can help you build authority in your niche, showcase your expertise and can send a ton of traffic to your lead sign up page.

  6. So, who is your target audience?

    This is the question which plays the most important part of your business. If you don’t know who your target audience is, you are going to spend a lot of time chasing leads in a market full of competitors. You need to select your target audience and tailor your services accordingly to meet their needs. This is also going to help you compete in the market.

  7. Write from the perspective of buyer personas:

    Invest your time in creating detailed buyer personas. The more details you can add, the more effectively you can target your audience and you will save a lot of money in the long run.

  8. Trends and customer needs go together:

    Some of the biggest search trends in travel are all-inclusive resorts, family-friendly vacations, and cheap vacations. Some more trends are in the below image. Now, you need to give your customers what they want. This means tailoring your packages and offers according to their needs. Do some more research on their hobbies and include them in your package. Personalization is the new game in marketing.

  9. Targeted advertising campaigns:

    You advertising campaigns should be for a specific audience or you will lose money in attracting people who are never going to become your customer. Put your money where your target audience is. Mobile ads do great as the majority of your audience uses mobile for interacting with brands and online search.

    How Advertising Works:

    According to Larry Kim (founder of WordStream) advertising works in three steps:
    Promote: You create inspiring and memorable targetted content for your audience.
    Bias: People see your content and ads but they don’t take immediate action. BUT they do become biased.
    Win: When they have a need for your service, they are more likely to search for your brand specifically. In the case of non-branded search, they are more likely to click on your link because of the impact your advertisement had on their mind.

  10. Take Re-Marketing Seriously:

    Re-marketing can be your most valuable tool. It basically ensures that your brand is interacting with your potential audience multiple times at multiple touch points. This helps in increasing leads and ultimately sales.

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5 advantages of outsourcing social media management

Facebook, Instagram, twitter, linkedin, pinterest, and this list is growing. Today, being on social media is a MUST for a business of any scale. This is how the modern world is going to work. If you are still not on social media, you need to register your business right now.

Getting your business on social media is easy and requires just a few numbers of steps but what exactly to do when you are all set up?

Social media is like a tool to connect and communicate with people. If you have a business and you have a target audience, social media can do wonders for your business.

Most small businesses are not taking social media seriously because either they don’t have the knowledge or the time or both. This is when you have to sit on your planning chair and take some decisions.

Social media management of a single platform can consume several hours per month. You need to decide if you can do it yourself or outsource it.

Here are 5 advantages of outsourcing social media management.

1. You get a professional with years of experience

This is the biggest advantage you get if you have zero experience in online marketing. Rather than learning about the marketing, why not invest your energy in doing what you do best? Let these things be taken care of by the professional you hire. Marketing professionals know how to attract the audience which is most likely to do business with you. This is how you add expertise to grow your business.

2. You save a ton of time

Social media management is time-consuming. You need to research the market and tap into their life, figure out what their current interests and needs are and then find all the relevant content and post it over to the social media and interact with them. Sounds lengthy? Social media management is not a full-time job when you are a small business. But takes up several hours a week. Outsourcing this job can save a lot of time.

3. You get services apart from just social media management

Social media agencies are pretty much amazing when it comes to handling a business online. If you need a graphic design, just email them your requirements and they will find the best person for the job. So, basically, you have a virtual team in place who are just an email away.

4. Advertising online will be a lot easier for you

Nowadays, top social media platforms are a huge success for online advertising. Online advertising is amazing as it gets you results very quickly if you know what you are doing. Day by day improving target marketing is saving a huge sum of money for businesses.

5. Work smarter not harder

Hard work is when you are doing everything yourself. Smart work is when you have a partner agency who have the time, resources and expertise to manage your social media.