Travel and tourism is a burgeoning industry growing at a rate higher than any previous years. This industry has outperformed the global economy, which grew at 3% in 2017 which was the best year for the travel industry.
Statistics show that by 2028, Travel & Tourism is expected to generate more than 400 million jobs globally. This means that 1 in 9 of all jobs will be created by this sector.
The data proves that the industry is booming and the main reason for this growth? You guessed it right, internet.
More and more people are connecting to the internet and they rely on this technology for all their questions and queries. The 2017 Global Economic Impact and Issues Report showed that over 80% of travel planning is through the internet, and 33% of users use travel blogs for advice.
The main objective of this blog post is to address the problems of travel agents who are finding it hard to cope up with the advancing technology and changing trends.
So, here are 5 tips that you can use to grow your tourism business.
1. Use social media the right way
Social media is your new playground. This is where millions of potential customers are hanging out daily. The audience there is growing and they need much more than just links to your products and offers. Social media is not “one size fits all”. First, you have to research your target audience and find out what topics do they follow and what inspires them. In the travel industry, it’s important to post fabulous images of some amazing destinations to inspire travel. This strategy never gets old.
Next, you can include tips and advice that you can offer your audience to establish your brand as a knowledge resource. You can also post polls and questions to know your audience better.
The social media is like a gold mine. Marketing your business in the right direction can give great results.
2. Content Marketing to build trust
Content marketing is on the rise these days. This is where money and focus is and this is exactly where you should be focusing too. You should start by writing inspiring content for your potential audience and start building trust.
There are a lot of choices for travels to choose from. Decreasing customer loyalty is on the rise in this industry and if you are not ahead in the market, this single challenge can show you a hard time.
Creating useful content for your potential customers can take you on a path to build a loyal audience. This is where the magic happens. But, people can easily spot a marketer and trust me, they hate sales content.
But, there is a get around method to approach the goal. That method is to be yourself and distinguish your voice from the others. Don’t try to sell your services instead produce content that will help and entertain your audience for good. Customer loyalty has to be earned and it’s not as easy as it sounds. You have to put some efforts into it.
3. Dominate the tourism niche, not the market
A few travel agencies dominate the market leaving individual agents and small agencies with little to just survive. The secret to beating this hurdle is in the strategy itself. Don’t try to attract all the travels online towards your website. Instead, research the market and find out the niche in the travel industry which is less dominated and you can rank easily in that niche.
Now, what will happen?
When you are targeting the niche which is less competitive, you will gain quality leads online which will strengthen your business. The rise of travel personalization in the market is a blessing for you. Use it wisely.
4. Your digital presence must be mobile optimized
This one is a no-brainer. Below is the percentage of people who research their travel on their mobile phone.
Source: Google Consumer Insights, 2018.
Most of the travel agents don’t even have a website and they rely on foot traffic which is declining day by day. This is time to invest in building your online presence which is mobile optimized. This is going to be the best investment you will ever make for your business. If you do have a website, start optimizing it for all devices.
We understand this need and we offer our expertise to take your travel and tourism industry brand and make it successful. Learn how we’ve done this in the past and what we can do for you.