Small businesses often ignore online advertising. They sacrifice this approach to save time and money. But, is that a good decision for your business?

Paid advertising is like a premium feature of search engines and social media websites to put your content in front of a right audience. Now, when your content is put in front of your potential audience and your product/service is really worth the money, You will succeed no matter what.

Let’s look at it from a different perspective.

Paid advertising can generate business and grow your customer base. As you are a small business, you are starting out online and its the beginning. It might take 1-3 years to build an online image where you are receiving traffic from organic sources. Before that, you are going to have a tough time looking for organic leads.

Beyond revenue, Paid advertising can strengthen your brand image and can have a positive impact on the perception of your company. Also, news feed algorithms are constantly changing and it’s unwise to solely rely on organic sources to support your business objectives.

Here are 4 reasons you MUST invest in Paid advertising as a small business.

1. Online Advertising is cost effective

Illustration depicting digital advertising

Most small businesses think that online advertisement is expensive. A study in UK shows that Google Adwords cost $1.49 per click, while Facebook Ads were just $0.38 per click. This is very cheap when you compare it with traditional advertising you do with flyers, mailers, and board advertisements.

Another advantage is that you can track your conversions online with the help of different tools. Yes, it needs some technical knowledge or you can hire someone to take care of it for you. The question is not how you are going to do that, its when you are going to take advantage of this feature.

2. Reach your customers where they are

Online advertising can be very targeted. You can target people online which completely matches your buyer persona. This was not possible in traditional advertising because it was shown to all people in that area. But think about it, if you are selling subscription box for babies, targeting people who don’t have a baby means you are spending your money in the wrong direction.

Facebook is highly targeted as it knows almost everything about your audience. You can drive great results from Facebook marketing if you do it right. If your target audience is in Virginia, target only that specific location. That’s how advertising works online.

3. Precise and accurate targeting

Buyer persona graphic

The main goal of an online advertisement is to put your content in front of the right demographic and convert them into leads. Most small businesses fail to do so because they don’t know much about content marketing, lack of strategy and plans, not enough time to invest, not targeting the right audience, and no cold calling.

These are some of the reasons why you might fail in online advertisement. But, there is always a solution to every problem. Learn these skills or hire someone who has these skills.

You can target almost everything online, you just need to know where and how.

4. Quick results

Online Advertisements can drive results very quickly. It is the biggest advantage of using PPC or social media advertising. The world is shifting to their mobile phones for browsing and other things. Through online advertisement, you can tailor your ads for mobile devices and increase your reach by 84%.

You may be a little afraid to invest money online, but we all take risks all the time…So, why not try new zones for the sake of your business. Trust me, It will pay off if you get it right.

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