Digital marketing is no longer a nice to have, it’s a must. You already know how important it is for travel agents/agencies to go online. This means having a website and active social pages is just the first crucial step.

Think of yourself as a brand. Now think about your audience and plan how you can make them love your brand.

That is the key to marketing.

Online marketing is all about putting your brand in front of the right audience with the right content. Your aim should be to engage the audience with your brand and let them recognize your expertise.

Here are top 10 digital marketing tips for travel agents:

1. Handle each social media uniquely

Social media is at the top nowadays and is one of the most effective modes of marketing your brand and standing out of the crowd. Top platforms include Facebook, Twitter, Linkedin, Instagram, Pinterest. Below is the image showing what content goes on what social media.
social media properties and digital marketing table

2. Pictures and videos are your best friends

Images and videos receive the most engagement on social media. Use pics with large swaths of blue in them in travel marketing. Also, posting between 11 am and noon receives higher engagement for the tourism industry.

3. Questions are important

Don’t asks questions which are long to answer. Asking short interesting questions which invite the audience to like the post and leave a comment is the key. Spend time in finding these kinds of questions, which goes smoothly with your content.

4. Viral marketing on Instagram

Instagram is amazing when it comes to high definition pictures from your last arranged trip. Post fabulous pictures including some popular hashtags and tagging just the right people and you can get in front of a couple hundred/thousand eyes.

5. Videos are always a great idea

If you have a website, blog or a youtube channel, creating and posting video content can help you build authority in your niche, showcase your expertise and can send a ton of traffic to your lead sign up page.

6. Who is your target audience?

This is the question which plays the most important part of your business. If you don’t know who your target audience is, you are going to spend a lot of time chasing leads in a market full of competitors. You need to select your target audience and tailor your services accordingly to meet their needs. This is also going to help you compete in the market.
B2C buyer persona image

7. Write from the perspective of buyer personas

Invest your time in creating detailed buyer personas. The more details you can add, the more effectively you can target your audience and you will save a lot of money in the long run.

8. Trends and customer needs go together

Some of the biggest search trends in travel are all-inclusive resorts, family-friendly vacations, and cheap vacations. Some more trends are in the below image. Now, you need to give your customers what they want. This means tailoring your packages and offers according to their needs. Do some more research on their hobbies and include them in your package. Personalization is the new game in marketing.

9. Targeted paid digital marketing campaigns

You advertising campaigns should be for a specific audience or you will lose money in attracting people who are never going to become your customer. Put your money where your target audience is. Mobile ads do great as the majority of your audience uses mobile for interacting with brands and online search.

How Advertising Works:

According to Larry Kim (founder of WordStream) advertising works in three steps:
Promote: You create inspiring and memorable targetted content for your audience.
Bias: People see your content and ads but they don’t take immediate action. BUT they do become biased.
Win: When they have a need for your service, they are more likely to search for your brand specifically. In the case of non-branded search, they are more likely to click on your link because of the impact your advertisement had on their mind.

10. Take Re-Marketing Seriously

Re-marketing can be your most valuable tool. It basically ensures that your brand is interacting with your potential audience multiple times at multiple touchpoints. This helps in increasing leads and ultimately sales.

Want to read more beyond digital marketing? Read more in our post 4 Ways to Grow Your Travel & Tourism Business.