B2C social media trends are constantly changing. It is important to keep a track of these changes so you can adapt them sooner to reap the benefits in the future. You may have heard about some of these trends before and some may look new to you. In this post, we are going to shed some more light on each trend and explain how you can use them for your advantage.
Here are top 5 trends you should be watching out in 2019.
1. Chatbots and messenger marketing
Messenger apps are a trending way for customers to reach brands and businesses. Emails are more of a professional way but messengers are the future.
Facebook messenger is one of the top channels where customers can reach businesses without leaving the facebook. This also makes it an amazing medium for businesses to reach customers. Chatbots are becoming widely popular these days among marketers as they make interaction an experience.
Chatbots can lead a conversation with the person and yet they are just bots, but they can increase real-time engagement. CRM is now one of the most important parts of running a business. A survey by Haywire business reveals that 53% of consumers aged between 18-34 aid that they would prefer to use electronic media (email, messenger, direct text, etc.) instead of phone for customer support. Integrating a chatting like experience on your website is a plus point for you.
2. Influencer marketing (YouTube)
All the videos that say sponsored video on youtube, they are known as influencers. Influencer marketing has been there for a long time and it seems that the area is only expanding. Influencer marketing is the new job and it works.
Basically, influencer marketing is very successful because influencers have a type of audience which is the right fit to be advertised to with personalized content and products. Take the makeup industry as an example. There are a ton of influencers who have an audience who are very interested in these products. You reach out to these influencers and pay them to showcase your product in their video. Now, you got a perfect audience which is highly targeted and there is an influencer promoting your product. Of course, it is going to sell.
3. Personalized B2C social media content
Personalization is the key to any type of marketing. You personalize the content for your ideal customer and you grab their attention. Solve their problems and they will pay.
Social media is changing and you have noticed it too. Go to your Facebook feed and you will find content that interests you. Social media knows what kind of content you like and you dislike. This is a good thing for customers but what about marketers? If you are running a business, you have to take this point very seriously. If your content is not personalized, you are doing it absolutely WRONG.
Many brands are ignored every day because they fail to advertise to the right audience. The money they spent on generating that content is wasted too. From now, create content that interests your audience and helps your audience. Marketing is an art, it’s so much more than just posting content on your wall.
4. Social Advertisement
Social media advertisements are improving day by day. Remember when we used to watch television and there was a movie break where they advertised us with almost everything. But, nowadays, its changed. Content is more personalized than ever and it is just going to improve in 2019.
Advertising on social media is very cheap comparing to advertising with television, radio, newspapers, etc. This new era is bringing everything online and it is a good thing. Nowadays, marketers are saving so much money and making money with targeted ads and personalized content. Many small businesses are hardwired to traditional marketing methods. But, time is changing so you have to adapt. Your competition is ahead of you.
5. Tons of video content
Video content is the most popular type of content and it will be for a very long time. Buzzsumo researched on 880 million Facebook posts and found that video content produced twice the amount of engagement in average posts. Facebook, Instagram, Linkedin, etc are all focusing on improving the experience of users when watching videos. They all know the numbers. Video is the future of content.
According to this source, 81% of businesses use video as a marketing tool. It was 63% the previous year. If you haven’t included video marketing in your marketing plan, this is the right time to add it.
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